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UK | Most firms are already using AI, but not many are seeing a return

Antonia Maddocks

1 min read

an image of ai being represented through technology

Workplace Insight | While over three quarters of UK businesses are now using artificial intelligence (AI) tools, the vast majority are yet to see any return on their investments, according to a new poll.

A survey of 500 managers, directors, and C-suite executives within UK businesses found that 78% of the businesses polled are using AI in some capacity, rising to 85% for mid-sized organisations (100-to-249 employees), the highest of any group.

A further 14% are exploring their options or plan to implement AI in 2026, with 8% not using AI and having no plans to.

However, the research revealed that less than a third (31%) of the businesses using AI have seen a positive ROI from their investment in the technology. Almost a fifth (18%) said their projects have not delivered the benefits they expected, while 16% said it was too early to tell.

According to the survey, less than half (41%) of users have a clear idea of what “success” looks like when implementing AI solutions. Among mid-size businesses, the leading adopters of the tech, there remains a minority (46%) that say they can define success.

– Accurate at time of publication | March 2026

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